CRM means Customer Relationship Management. CRM software helps businesses improve existing relationships while putting in place the tools to acquire new customers. CRM was initially designed to improve customer service, but today, it relates to an entire business strategy bringing your sales, marketing, and customer support activities together. It can streamline your processes, policies, and people in one platform. CRM is the largest software market in the world, but CRM has the flexibility to be used by a small business looking for a place to store information and have it accessible across multiple devices, or a large business wanting to manage customer interactions and focus on improving customer satisfaction. CRM has increasingly proven to be the best technological asset that companies can invest in.

Ask yourself if you can get quick answers to the most basic questions like

  • What is my number of customers?
  • How many did we win/lose in the last quarter?
  • What was my revenue last month?
  • Who closed the most deals?

Bad decisions come from bad data. Today, customers can come from websites, social media, phone calls, etc. and you need a multi-channel communication system that lets you cover all customer touchpoints that are relevant to your selling process.

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